Most business owners want the clarity that comes from living a life of deep peace and connection but cut themselves off from the almost magical synchronicity of life by creating a false persona that they think is what others want to see. They try every “trick” to operate from a place of personal power even though they have no idea who they really are. And then from that place of inauthenticity, they stumble day to day spending huge amounts of time and money doing things to build their business that often are at best ineffective and at worst damaging to their reputation and brand.