You've Got Magic to Share. Let's Make Sure the World Sees It.
Stop playing small. Start owning your inner knowing.It's time to become a magnet for the right opportunities. Let's ChatGet to Know Kristen
Award Winning Brand Builders Group and Clients Featured In
Discover the Blueprint to Influence
Luvvie Ajayi Jones
Ed Mylett
Amy Porterfield
Lisa Bilyeu
Chalene Johnson
How 25 Visionaries Amplified Their Impact Changing the World
Discover the magic behind the success of 25 influential leaders. The Influential Personal Brand Summit pulls back the curtain, revealing the strategies, stories, and secrets these visionaries used to create lasting impact, grow their businesses, and inspire millions.
This is your invitation to uncover the blueprint for building a personal brand that aligns with your purpose, passion, and power. Gain exclusive access when you sign up for email updates from Brand Builders Group.
Your brand, AMPLIFIED.
Your business, ELEVATED.
You want your brand to make an impact, attract right-fit clients, and help you reach more people with your message. But here’s the problem:
The digital world is noisy, and there’s no shortage of conflicting advice pulling your attention, time, and resources in a hundred directions.
- Build a better website.
- Grow your social media following.
- Write a book, give a TED Talk, launch a course, start a membership, or host retreats.
- Automate funnels. Build your email list. Do webinars.
You’re left spinning your wheels, investing time and money into rabbit trails that don’t move the needle or grow your bottom line.
Without a clear strategy, you might feel:
- Overwhelmed by the sheer number of “must-dos” and marketing trends.
- Frustrated by investing in things that don’t deliver measurable results.
- Confused about where to start, what to prioritize, and how to scale.
- Worried that your time and energy are being wasted chasing shiny objects.
I Understand the Struggle of Feeling Misaligned
There was a time when I felt stuck—successful on the surface yet somehow still unfulfilled. I had spent over 20 years building a career I was good at, but it wasn’t aligned with the person I wanted to become or the impact I dreamed of making.
I poured so much energy into chasing goals that didn’t light me up, focusing on what I didn’t want instead of what truly mattered. It left me feeling disconnected, uninspired, and wondering if I could ever create something more meaningful. Everything shifted when I changed my focus.
I stopped giving my attention to what wasn’t working and began tapping into what I knew in my core—the magic inside me that was meant to be shared. By shifting my attention to teaching what I know and aligning my work with my purpose, I found clarity, confidence, and fulfillment.
That’s the transformation I help others achieve every day.
Kristen Hartnagel
Professional Brand Strategist & Founding Member of Brand Builders Group
Helping you find your magic.
Through my work with Brand Builders Group, I’ve helped entrepreneurs, speakers, and authors uncover their unique stories, align their magic with their business, and amplify their impact.
We offer the systems, frameworks, and support to help you:
- Gain clarity on your mission and the message only you can share.
- Align your personal brand with a viable, sustainable business strategy.
- Create thought leadership that leaves a legacy—whether through bestselling books, keynote stages, or your platform.
This work isn’t just about branding. It’s about transformation—about helping you uncover the brilliance that’s already inside you and using it to build a business and life you love. When you stop focusing on what doesn’t serve you and lean into your unique magic, incredible things happen.
I’ve worked with bestselling authors, sought-after speakers, and high-achieving entrepreneurs to help them amplify their businesses and create personal brands that feel as good as they look.
One client told me, “You’ve saved me years of time and thousands of dollars.” That’s the power of having a strategy designed specifically for you.
At Brand Builders Group, we’re a strategy-first company. Everything we do is rooted in a proven framework that simplifies your branding journey, removes the guesswork, and gives you a step-by-step path to success.
And with my private coaching platform, Evolve Now, you’ll go beyond branding to create real transformation:
- Shift from your head to your heart to unlock deeper fulfillment and limitless potential.
- Break through belief barriers and align with your intuition to create a life of joy, purpose, and flow.
- Rediscover your inner magic and amplify your impact by living boldly, authentically, and gloriously.
This is about stepping into the most Bold, Intuitive, Glorious version of yourself—because the world needs what only you can offer.
Your Next Step
Let’s create a personal brand that elevates your business and changes your life.
“I help high-achievers shift from their head to their heart to reach levels of fulfillment they never thought possible.”
Kristen’s Speaking Video
Who Needs a Business Coach?
What is Spiritual Business Coaching?
Spiritual business coaching is about aligning your work with your deeper purpose—without rigid formulas, hustle culture, or religious dogma. It’s not about following a set belief system; it’s about trusting your intuition, removing blocks, and creating success from a place of clarity and confidence.
When you align who you are with what you do, everything flows—your message resonates, the right opportunities appear, and success becomes a natural byproduct of your authenticity. Whether you’re an entrepreneur, speaker, or creative, this approach helps you build a brand and business that reflects your soul’s calling while making a meaningful impact.
How do I know if spiritual business coaching is for me?
If you feel called to create a business that aligns with your purpose, operates from authenticity, and serves the world in a meaningful way, spiritual business coaching is for you. My approach integrates personal branding, conscious leadership, and mindset transformation to help you step into your highest potential. Whether you’re navigating a transition, launching a new offer, or ready to elevate your impact, this coaching will help you align strategy with soul so that your success feels fulfilling, not forced.
Do you only work with established personal brands or businesses?
No! Whether you’re just getting started or you’re already a well-known name, I help people at all stages of personal brand development. If you have a message, a mission, or a movement inside you, I’ll help you bring it to life in a way that’s aligned, powerful, and sustainable. Some clients come to me with a clear business in place but need help refining their positioning. Others are still discovering how to integrate their gifts into a brand that feels authentic. Wherever you are, we’ll build from there.
Do you offer any ongoing consulting or training services?
Yes! I work with clients in a variety of ways, from private coaching to group trainings and strategic consulting. Whether you need a one-time brand strategy session, an ongoing advisor to help you stay aligned with your vision, or a deeper transformational experience through my Evolve Now coaching, there’s an option to fit your needs. I also support teams and organizations looking to integrate personal brand strategy into their leadership development.
Do you ever come speak at or facilitate workshops at other people’s events?
Absolutely! Speaking and facilitating transformational experiences is one of my greatest passions. I deliver keynote speeches, lead workshops, and facilitate retreats on personal branding, mindset shifts, conscious leadership, and unlocking your unique magic. Whether it’s a corporate event, a mastermind, or a private retreat, I create interactive, high-energy experiences that leave a lasting impact. If you’re looking for a speaker who blends strategy with inspiration, I’d love to discuss your event!
What makes your approach to coaching different?
Traditional business coaching often focuses solely on strategies, systems, and success metrics. My approach blends practical business growth with spiritual alignment, helping you build a brand that feels as good on the inside as it looks on the outside. I believe that true success comes from integrating mindset, energy, and action—so I guide you in unlocking the deep inner clarity, confidence, and courage needed to create with ease instead of struggle. You’ll learn to trust your intuition, step beyond fear, and build a business that aligns with your soul’s purpose.
Meet Kristen
Coach, Speaker, Facilitator
& Personal Brand Strategist
“I help high-achievers align with their inner magic, shifting from their head to their heart to unlock fulfillment beyond what they ever imagined—in their work, relationships, and life. If you’re feeling stuck or out of alignment with your business or brand, I can help you tap into your intuition and creativity with strategy and a roadmap to break through to your next level of success. With over 15 years of experience coaching professionals like you, I’d be honored to guide you toward a life of joy, purpose, and flow.”
Click for Kristen's Bio
Kristen Hartnagel is a dynamic keynote speaker, personal branding expert, and founding member of Brand Builders Group, one of Inc. 5000’s fastest-growing private companies two years in a row. Known for her intuitive and imaginative approach, Kristen helps bold, creative visionaries unlock their potential, crafting personal brands that amplify impact, align with purpose, and drive extraordinary business growth.
With over 8,000 hours of strategy work, Kristen has guided clients like Becca Powers to the USA Today Bestseller List and supported leaders like Renee Bauer and Mike Goldman in achieving record-breaking success year after year. An expert in lead generation, sales strategy, and thought leadership, Kristen helps entrepreneurs, speakers, and authors secure high-value speaking engagements, land bestseller lists, and prepare for game-changing opportunities like TED Talks.
Backed by more than 30 years of sales experience, Kristen has launched and scaled startups to 7- and 8-figure success. Her superpower lies in transforming abstract ideas into clear, compelling words that come alive through content, speeches, and strategy.
As a speaker herself, Kristen has delivered hundreds of presentations for Fortune 500 companies, nonprofits, and conferences across industries. She knows how to captivate audiences and empowers her clients to do the same—helping them command bigger stages and deliver more impactful performances.
Through her coaching platform, Evolve Now, Kristen blends strategy with spirituality to help high-achieving professionals align with their inner magic and achieve exponential growth. Her unique approach fosters clarity, creativity, and confidence, allowing her clients to create lives and businesses they truly love.
Offstage, Kristen lives a life filled with joy and adventure. She’s the lead singer of The 6PAK, an all-female rock band, and thrives on creativity and connection. Married for over three decades, Kristen and her family embrace adventure, exploring exotic destinations and unforgettable experiences.
Kristen’s philosophy is simple yet profound: everything happens for you. Her motto, “Holy Shift! Everything’s a Gift!”, inspires her clients to embrace growth and transformation with joy. Whether she’s helping you craft an iconic brand or guiding you to amplify your impact, Kristen is here to help you radiate positivity and unlock your bold, intuitive, and glorious potential.
Coaching With Kristen
Professionals of all kinds are beginning to realize that personal branding is now a critical component in consumer purchasing decisions. Google searches for “personal brand” have quadrupled in recent years, and I’ve helped build some of the strongest personal brands found on the Internet today. Here are some of the ways I can help professionals like you develop a professional brand…
Visioning
Content
Branding
Exposure
Strategy
Community
Leading from the Heart
As a spiritually driven entrepreneur, you understand the importance of fostering genuine connections and guiding others with integrity. Coaching with Kristen will help you…
Discover marketing that truly works in today’s rapidly evolving landscape, guiding you to grow your audience and expand your business in alignment with who you are.
See how even introverts and fiercely private individuals can cultivate a personal brand that not only amplifies their impact but also enriches their income.
Uncover the art of positioning yourself with your audience, exploring which specific positioning carries the most credibility with prospects in the marketplace.
Learn how to craft messaging that clearly articulates who you are, what you do, how you do it, and for whom and infuse it into your personal brand.
Ask About Workshops and Breakouts!
Hear What Others Have to Say
Thanks to Kristen Lee Hartnagel’s coaching, Rory Vaden’s teaching, and BBG’s curriculum, my program was on point. I’ve been paid to speak for years, but for the first time I really felt like a pro. Kristen helped me create a participant-centered, message-driven, and softly selling program that truly connected with the audience.
I want to thank you so much again for everything. I know I am always fangirling all over you, but I really want you to know how much your wise and thoughtful input and support lift me up and push me forward. I feel such a huge shift after this week and I know that would not have happened without you in my corner. As a coach, I guess I want to serve that role for my clients and I want them to share that feedback with me when we achieve that together – so I wanted to share that with you.
“Kristen helped me turn an idea into a profitable company in less than four months!”
Ben Azadi – Keto Kamp
What I love most about working with Kristen is that it’s obvious she has a really high emotional intelligence. She doesn’t match her tone to my tone, or her mood to my mood. The work we do together is so important, but it’s also hard, and sometimes frustrating, and sometimes I come to our meetings having a bad day, and Kristen is always just this ray of sunshine, this calming influence, that helps me identify what’s frustrating me, and turn it into a really important insight. She also has a really deep knowledge of her expertise, and how to apply “best practices” to my specific personality, business needs, and personal preferences. She’s been invaluable during the more than two years that we’ve been working together, and I would whole-heartedly recommend her to anyone who wants to take their personal brand to the next level.
Kristen has an incredible gift for simplifying complex concepts while preserving their full integrity—a rare and invaluable skill. As a personal brand strategist and spiritual business alignment coach, she is a master with words, crafting messages that deeply resonate with any audience. What’s truly special about Kristen’s talent is how she uses it to help others elevate their message and make a bigger impact. Her support has been so transformative for my business and brand; I genuinely don’t know where I would be without her guidance and expertise.
Working with Kristen was transformational. She helped me to see a vision that I previously could not see for myself. She helped me to make two simple, yet crucial decisions for my business that left me feeling lighter, hopeful, and motivated! She is highly organized, and she is able to quickly synthesize information into a clear, personalized plan of action. In addition to her wisdom and experience, she’s empathic and fun! Kristen helped me see myself as a coach and consultant, branching out of my identity as a psychologist that was keeping me stuck, emotionally and financially. Thanks Kristen!!! I am so grateful for you!
Working with Kristen has been so pivotal to my personal brand. She has helped guide my decision making, but also has allowed me the space to act on what feels right and true to me personally. I’ve been working in the branding and thought leadership space for over a decade on behalf of my clients, but Kristen has challenged my thinking and really allowed me to see things in a different light for myself. She is knowledgeable, organized and kind. She keeps me on track and also gives me the real deal, which I love. Kristen is a true pro and just a gem of a human being. So grateful for our time together every month!
Working with Kristen has been a transformative experience! In a very short time, I went from feeling confused and unsure about how to get started as a professional speaker to speaking on stages bigger than I had ever imagined. But, most importantly, I went from feeling alone to feeling completely supported. Her knowledge of the business side of speaking is phenomenal! But, what is even more phenomenal is how much she cares and how she has walked lock step with me on my journey from good to great. I cannot imagine pushing my limits and doing the difficult and uncomfortable (and vulnerable) things I have done without Kristen by my side. They say when the student is ready, the teacher appears. Well, I was more than ready and Kristen has been the perfect teacher for me with a unique set of skills, knowledge, experience and authenticity. I call Kristen my Ride or Die Super Soul Sister Strategist and she is truly all of those things. I am beyond grateful that Kristen came into my life and I owe much of my success and my ability to step confidently onto the stage…and into the world…to her. I can’t say enough good things about Kristen and I would wholeheartedly recommend her to anyone who is doing the challenging work of reaching their true potential and evolving into the best version of themselves. She will be the best wise coach, spiritual guide and personal hype girl you could ever ask for!
Before I worked with Kristen, I constantly battled a feeling of doubt that I wouldn’t be able to make my business dreams come true. Part of me knew I was on the right track, but in reality I wasn’t always sure of how to move forward. Within one session with Kristen, she helped me understand exactly where to shift my focus. In less than a year, my business has grown by 44%, and best of all, that feeling of doubt is gone. Knowing that Kristen has my back and has an expert and in-depth answer to all of my questions has given me a boost of confidence and helped me to enjoy working hard to accomplish my goals. Before working with Kristen, I used to say I was a Ferrari driving in a parking lot. Because of her, my Ferrari is out on the open road and it feels electrifying. If you have a big vision for your business and your life, but you don’t know how to get there, work with Kristen as soon as you can. I’m astounded by how much we can accomplish in one session and you will be too.
Working with Kristen as my coach has been a delight. When we got matched up together I was so excited to start getting to work. I love having her outside perspective that closely aligns with who I am as a speaker and as a brand. Her approach comes from years of experience and her time with the amazing team at BBG. Her knowledge of the content has been an asset for me to guide me along the way and keep me on track. She will also help keep me accountable and will communicate with me in multiple ways so I don’t miss anything. Kristen is an integral part of my BBG journey!
I have had the pleasure of working with Kristen for 5-years and she is phenomenal! She was instrumental in partnering with me to create the strong foundation of my personal brand and company. Kristen has a way of truly listening to you and bringing new insight and awareness. She is such an amazing cheerleader. Kristen has helped me build my professional speaking and training business, grow my fees and revenue, and is now supporting me to create new revenue streams. She understands personal branding so deeply and truly wants every one of her clients to succeed. I would highly recommend working with her.
I did some strategy work with Kristen Hartnagel on my personal brand and what amazes me is how she dives right to the heart of what I’m working on and helps me get super clear on next steps. With her help, I was able to land over 30 guest appearances on podcasts in less than three weeks! She goes above and beyond. Additionally, Kristen has helped me increase my confidence and passion about my message. She is a fantastic resource full of ideas and strategies to make you more successful in any area of your business.
