Brand Strategist • Coach • Speaker
You've Got Magic to Share. Let's Make Sure the World Sees It.
I help speakers, authors, coaches, and thought leaders clarify their message, amplify their influence, and build personal brands that create lasting impact.
Because when your message reflects who you truly are, opportunities expand.
For spirit-led leaders, speakers, and creatives who are ready to turn inner knowing into outer influence.
Free Audiobook
I want to thank you for spending time with me today by passing along a valuable resource from my own mentors, Rory and AJ Vaden.
In this powerful New York Times bestseller, you'll discover ...
The exact framework we teach top experts to build a personal brand grounded in authority and alignment.
How to turn your knowledge into offers that convert consistently and your reputation into revenue.
Remember, my philosophy is simple:
Holy Shift! Everything's a Gift!
When your message reflects who you truly are, everything changes.
Your confidence grows. Your opportunities expand. Your business becomes easier to explain.
You don't need to become someone else to grow your influence, and you certainly don't need louder marketing, more content, or another formula that doesn't feel like you.
And even better, the people you're meant to serve begin to recognize themselves in your story.
The most magnetic brands aren't manufactured. They're aligned.
But Maybe This Feels Familiar...
You've shown up on social. You've invested in courses. Maybe you've written a book. Maybe you're already speaking.
And yet... It still feels like you're shouting into the void. You're tired of strategy that doesn't feel aligned. You're done trying to fit your magic into someone else's matrix. You're over being "professional" at the expense of being powerful. Because you're not here to blend in. You're here to become known for the difference only you can make.
Whether you're building a business, growing your platform, or stepping onto bigger stages, you don't need another marketing guru. You need someone who can see the message beneath the noise—and help you turn it into something people understand, remember, and respond to. That's the work I love most.
HOW I Help
CLARIFY
Discover the message and positioning that make you unforgettable.
BUILD
Create keynotes, content, and offers that reflect your brilliance.
AMPLIFY
Grow your visibility and attract aligned opportunities.
Ready to get started?
Kristen's Insights featured on these podcasts ...and more
30+ Years of Sales Experience • 8,000+ Hours of Strategy Coaching • Founding Member of Brand Builders Group
Helping clients land bestseller lists, TEDx stages, keynote platforms, and greater influence.
Unleash your inner spark for exponential outer success.
I’ve got you.
We’re not here to play small. We’re here to get you seen, booked, and lit up from the inside out.
My work sits at the intersection of strategy, intuition, and embodiment. I help visionary leaders, experts, and creatives build personal brands that don’t just look good — they feel true and create real momentum.
Start it. Say it. Sell it.
With spiritual alignment and bold strategy, we brand the brilliance you’ve been holding back.
When we work together, you will:
- Gain radical clarity around your true brand so it resonates, sticks, and attracts aligned opportunities
- Learn how to translate intuition and inner wisdom into clear strategy
- Develop messaging that sounds like you — and converts
- Build a presence that magnetizes stages, clients, and right-fit opportunities
- Step fully into the spotlight as the expert you already are
For speakers:
You’ll learn the strategy six-figure speakers use to land consistent gigs — and stand out on every stage.
This isn’t about getting lucky. It’s about knowing exactly how to position your voice so the right opportunities come looking for you.
I’ve helped bestselling authors, TEDx speakers, and transformational leaders amplify their message and build brands that book.
Now it’s your turn.
Real Results. Radical Alignment.
The Ripple Effect of Living Your Truth
Working with Kristen as my coach has been a delight. She is empathetic, present, and empowering. She has a great balance of wisdom and knowledge that energizes me. When we got matched up together I was so excited to start getting to work. I love having her outside perspective that closely aligns with who I am as a speaker and as a brand. Her approach comes from years of experience and her time with the amazing team at BBG. Kristen's knowledge of the content has been an asset for me to guide me along the way and keep me on track. She will also challenge me and let me know how to improve my process. She helps keep me accountable and communicates with me in multiple ways so I don't miss anything. Kristen is an integral part of my BBG journey! …Plus, she taught me that shift space bar trick!
Kristen has an incredible gift for simplifying complex concepts while preserving their full integrity—a rare and invaluable skill. As a personal brand strategist and spiritual business alignment coach, she is a master with words, crafting messages that deeply resonate with any audience. What’s truly special about Kristen’s talent is how she uses it to help others elevate their message and make a bigger impact. Her support has been so transformative for my business and brand; I genuinely don’t know where I would be without her guidance and expertise.
Working with Kristen was transformational. She helped me to see a vision that I previously could not see for myself. She helped me to make two simple, yet crucial decisions for my business that left me feeling lighter, hopeful, and motivated! She is highly organized, and she is able to quickly synthesize information into a clear, personalized plan of action. In addition to her wisdom and experience, she’s empathic and fun! Kristen helped me see myself as a coach and consultant, branching out of my identity as a psychologist that was keeping me stuck, emotionally and financially. Thanks Kristen!!! I am so grateful for you!
What I love most about working with Kristen is that it’s obvious she has a really high emotional intelligence. She doesn’t match her tone to my tone, or her mood to my mood. The work we do together is so important, but it’s also hard, and sometimes frustrating, and sometimes I come to our meetings having a bad day, and Kristen is always just this ray of sunshine, this calming influence, that helps me identify what’s frustrating me, and turn it into a really important insight. She also has a really deep knowledge of her expertise, and how to apply “best practices” to my specific personality, business needs, and personal preferences. She’s been invaluable during the more than two years that we’ve been working together, and I would whole-heartedly recommend her to anyone who wants to take their personal brand to the next level.
Thanks to Kristen Lee Hartnagel’s coaching, Rory Vaden’s teaching, and BBG’s curriculum, my program was on point. I’ve been paid to speak for years, but for the first time I really felt like a pro. Kristen helped me create a participant-centered, message-driven, and softly selling program that truly connected with the audience.
I want to thank you so much again for everything. I know I am always fangirling all over you, but I really want you to know how much your wise and thoughtful input and support lift me up and push me forward. I feel such a huge shift after this week and I know that would not have happened without you in my corner. As a coach, I guess I want to serve that role for my clients and I want them to share that feedback with me when we achieve that together – so I wanted to share that with you.
Working with Kristen has been so pivotal to my personal brand. She has helped guide my decision making, but also has allowed me the space to act on what feels right and true to me personally. I’ve been working in the branding and thought leadership space for over a decade on behalf of my clients, but Kristen has challenged my thinking and really allowed me to see things in a different light for myself. She is knowledgeable, organized and kind. She keeps me on track and also gives me the real deal, which I love. Kristen is a true pro and just a gem of a human being. So grateful for our time together every month!
Working with Kristen has been a transformative experience! In a very short time, I went from feeling confused and unsure about how to get started as a professional speaker to speaking on stages bigger than I had ever imagined. But, most importantly, I went from feeling alone to feeling completely supported. Her knowledge of the business side of speaking is phenomenal! But, what is even more phenomenal is how much she cares and how she has walked lock step with me on my journey from good to great. I cannot imagine pushing my limits and doing the difficult and uncomfortable (and vulnerable) things I have done without Kristen by my side. They say when the student is ready, the teacher appears. Well, I was more than ready and Kristen has been the perfect teacher for me with a unique set of skills, knowledge, experience and authenticity. I call Kristen my Ride or Die Super Soul Sister Strategist and she is truly all of those things. I am beyond grateful that Kristen came into my life and I owe much of my success and my ability to step confidently onto the stage…and into the world…to her. I can’t say enough good things about Kristen and I would wholeheartedly recommend her to anyone who is doing the challenging work of reaching their true potential and evolving into the best version of themselves. She will be the best wise coach, spiritual guide and personal hype girl you could ever ask for!
I did some strategy work with Kristen Hartnagel on my personal brand and what amazes me is how she dives right to the heart of what I’m working on and helps me get super clear on next steps. With her help, I was able to land over 30 guest appearances on podcasts in less than three weeks! She goes above and beyond. Additionally, Kristen has helped me increase my confidence and passion about my message. She is a fantastic resource full of ideas and strategies to make you more successful in any area of your business.
“Kristen helped me turn an idea into a profitable company in less than four months!”
Ways to Work with Me
You don’t need to have it all figured out.
Whether you're just starting out or scaling up, we’ll meet you where you are — and build from there.
Personal Brand Strategy
Build a brand that reflects who you are and amplifies the work you're here to do.
Quantum Collective Joy Lab
A live experiential community where conscious growth happens through shared intention and collective imagination.
Speaking & Keynotes
Transformational keynotes that inspire audiences to think differently and take meaningful action.
Why This Matters NOW
The world doesn't need more content.
It needs:
More courageous voices.
More people willing to share their stories.
More leaders who communicate with authenticity.
More experts who stop hiding.
When you clarify your message, you don't just grow your business.
You expand your ability to serve.
Meet Kristen
Kristen Hartnagel is a personal brand strategist, keynote speaker, and founding member of Brand Builders Group.
With more than 30 years of sales experience and over 8,000 hours of strategy coaching, she helps speakers, authors, and thought leaders turn their message into momentum, guiding clients to bestselling books, TEDx stages, major keynote platforms, and greater influence.
Kristen is also the creator of The Quantum Collective Joy Lab™ and host of The Evolve Now Show with Kristen Hartnagel, where she explores joy, consciousness, and what it means to fully express who we're here to become.
Her philosophy is simple:
Holy Shift! Everything's a Gift!
Your message is ready. Are you?
Book your free Brand Strategy Session and let’s turn your inner knowing into outer influence
with a brand that feels like home and a presence that can’t be ignored.
Prefer to start with community? Explore The Quantum Collective Joy Lab™.
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